The company is also backed by investors from Lightspeed Ventures, an investor who has also invested in companies like Goop, the beauty company by Gweneth Paltrow, and Stitchfix- a personal styling service for men, women, and children. This team helps her to implement her vision and business decisions. Her team is a vast range of experts in the industry, ranging from beauty industry veterans to a former executive of Zynga- the mobile gaming company behind Farmville. Lady Gaga has built the brand with the help of a 15 person team. The brand also draws inspiration from Gaga’s start in the music industry, applying drugstore makeup in Manhattan, making a name and a character for herself along the way. Makeup inspired bravery within her and allowed her the ability to invent and transform herself. It was then that she introduced herself to Lady Gaga- the hard-working woman that she dreamt of becoming. Gaga began to experiment with makeup as a way to feel the power that her mother felt and emulate the hard-working woman she dreamed of becoming. When Gaga was young, she would watch her mother apply makeup every morning, putting on her bravest face and taking on the world one step at a time. Haus Laboratories, better know as Haus Lab, is Lady Gaga’s exclusive makeup brand, offering cruelty-free, vegan makeup products to women and men around the world. They said I was weird but really I was just born this way.” This ideal was the powerhouse idea to Haus Laboratories. I found the superhero within me by looking in the mirror and seeing who I wanted to be. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. Lady Gaga has been quoted saying, “ When I was young, I never felt beautiful.
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